KATIE MCCABE REAL ESTATE
Katie McCabe is a local REALTOR with The Pulse Charleston who knows how competitive the Charleston market can be. She knew that to be successful in the real estate market here, she had to figure out how to stand out and show her expertise. When she came to us at Creativ, she was ready to do just that. She had decided to target the James Island area of Charleston to focus on her niche and wanted her branding to represent that island lifestyle.
James Island is filled with natural beauty from surrounding waterways like the Stono River, Ashley River and Wapoo Creek. When designing Katie’s logo and overall branding, we wanted to make sure that was incorporated. This design uses a combination of simple lines to represent the marsh seen all over James Island and negative space to create the beautiful shape of the waterways inside the shape of a house. We pulled colors you find in nature and made them brighter to represent Katie’s personality.
Along with creating a logo that represents her and the lifestyle she sells, we also helped Katie brand herself as “The Lowcountry Local Realtor”. A targeted James Island newsletter keeps her clients and community up to date on what’s happening around town every month. To make the information accessible to anyone interested in community news, we set up a landing page on her website as well.
Learn more about Katie McCabe and James Island living at liveonjamesisland.com, sign up for her Lowcountry Local Monthly Newsletter, or follow her on Facebook.
